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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis"
~subject:"Direct mailing"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Management science : journal of the Institute for Operations Research and the Management Sciences
Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis
Journal of behavioral and experimental economics
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Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
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