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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis"
~subject:"E-Mail"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Management science : journal of the Institute for Operations Research and the Management Sciences
Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis
Leitfaden Online-Marketing ; [Bd. 1]
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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SpringerLink / Bücher
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Bridging the gap between advertising academia and practice
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Der Markt : international journal of marketing
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ERIM Report Series Reference
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
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Information systems research : ISR
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Journal of business communication : JBC
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Journal of business economics : JBE
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of internet commerce
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Journal of marketing communications
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
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Schriften zum Mobile Commerce und zur Mobilkommunikation
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Schriftenreihe: Marketing für den Mittelstand
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Stanford University Graduate School of Business research paper
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Verbraucher und Recht : VuR ; Zeitschrift für Wirtschafts- und Verbraucherrecht ; Anlegerschutz, Konsumentenkredit Versicherung, private Altersvorsorge, Verbraucherinsolvenz, Verbraucherschutz
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Do targeted discount offers serve as advertising? : evidence from 70 field experiments
Sahni, Navdeep S.
;
Zou, Dan
;
Chintagunta, Pradeep K.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2688-2705
Persistent link: https://www.econbiz.de/10011741412
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