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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Media-Perspektiven"
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Fernsehwerbung
8
Television advertising
8
Advertising effects
5
Werbewirkung
5
Advertising
4
Werbung
4
Internet marketing
3
Online-Marketing
3
Consumer behaviour
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Television
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USA
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Advertising strategy
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Guitart, Ivan A.
2
Dhar, Tirtha
1
Gleich, Uli
1
González, Jorge
1
Hervet, Guillaume
1
Ho, Jason Y. C.
1
Hofsümmer, Karl-Heinz
1
Joo, Mingyu
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Manchanda, Puneet
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Ridder, Christa-Maria
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Stipp, Horst
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Stremersch, Stefan
1
Weinberg, Charles B.
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Wilbur, Kenneth C.
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Zhu, Yi
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Ōnishi, Hiroshi
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Media-Perspektiven
Journal of advertising research
74
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the quarterly review of marketing communications
22
Journal of marketing communications
17
Journal of promotion management : JPM
15
The journal of media economics
15
Working paper / National Bureau of Economic Research, Inc.
8
Discussion paper / Centre for Economic Policy Research
7
JMM : the international journal on media management
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Marketing intelligence & planning
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NBER working paper series
7
CESifo working papers
6
International journal of advertising : the review of marketing communications
6
NBER Working Paper
6
Young consumers : insight and ideas for responsible marketers
6
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of the Academy of Marketing Science
5
Memorandum / Department of Economics, University of Oslo
5
Advertising and violence : concepts and perspectives
4
European journal of marketing : EJM
4
Journal of current issues and research in advertising : JCIRA
4
Journal of media business studies
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
4
Schriften zur Medienwirtschaft und zum Medienmanagement
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Asia Pacific journal of marketing and logistics
3
Breaking new ground in theory and practice
3
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
3
Gabler Edition Wissenschaft
3
International journal of consumer studies
3
International journal of industrial organization
3
International journal of internet marketing and advertising : IJIMA
3
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ECONIS (ZBW)
8
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1
Advertising non-premium products as if they were premium : the impact of advertising up on advertising elasticity and brand equity
Guitart, Ivan A.
;
González, Jorge
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 471-489
Persistent link: https://www.econbiz.de/10011943264
Saved in:
2
The impact of contextual television ads on online conversions : an application in the insurance industry
Guitart, Ivan A.
;
Hervet, Guillaume
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 480-498
Persistent link: https://www.econbiz.de/10011734905
Saved in:
3
Effects of TV advertising on keyword search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Zhu, Yi
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10011596857
Saved in:
4
Marketing activity, blogging and sales
Ōnishi, Hiroshi
;
Manchanda, Puneet
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 221-234
Persistent link: https://www.econbiz.de/10009613723
Saved in:
5
Playoff payoff : Super Bowl advertising for movies
Ho, Jason Y. C.
;
Dhar, Tirtha
;
Weinberg, Charles B.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 168-179
Persistent link: https://www.econbiz.de/10003885165
Saved in:
6
Werbung und Festplattenrecorder : kann Werbung auch im Schnelldurchlauf wirken?
Stipp, Horst
- In:
Media-Perspektiven
(
2008
)
6
,
pp. 299-306
Persistent link: https://www.econbiz.de/10003731130
Saved in:
7
Wert und Relevanz der Werbung im öffentlich-rechtlichen Rundfunk : Anmerkungen zu einer aktuellen Debatte
Ridder, Christa-Maria
;
Hofsümmer, Karl-Heinz
- In:
Media-Perspektiven
(
2008
)
2
,
pp. 50-57
Persistent link: https://www.econbiz.de/10003650337
Saved in:
8
Aktuelle Ergebnisse der Werbewirkungsforschung
Gleich, Uli
- In:
Media-Perspektiven
(
2007
)
12
,
pp. 642-648
Persistent link: https://www.econbiz.de/10003611517
Saved in:
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