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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Nonprofit and voluntary sector quarterly"
~subject:"Emotion"
~subject:"Experiment"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Nonprofit and voluntary sector quarterly
Journal of behavioral and experimental economics
6
Journal of economic behavior & organization : JEBO
6
Journal of philanthropy and marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
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Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
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International journal of nonprofit & voluntary sector marketing
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International review on public and non-profit marketing
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Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
Saved in:
2
Recognition and cross-cultural communications as motivators for charitable giving : a field experiment
Mason, Dyana P.
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
1
,
pp. 192-204
Persistent link: https://www.econbiz.de/10011452026
Saved in:
3
Generosity the second time around : determinants of individuals' repeat donation intention
Beldad, Ardion
;
Snip, Babiche
;
Hoof, Joris van
- In:
Nonprofit and voluntary sector quarterly
43
(
2014
)
1
,
pp. 144-163
Persistent link: https://www.econbiz.de/10010251107
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