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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Psychology & marketing"
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Consumer behaviour
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Advertising
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Advertising effects
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Competence
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Warmth
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Werbewirkung
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Markenartikel
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Markenführung
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Perceived warmth
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Relationship marketing
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Social exclusion
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Soziale Ausgrenzung
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Stereotype content model
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Verkaufsförderung
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brand warmth
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consumer choice
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consumer-brand relationships
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date-specific promotion
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loneliness
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Hoang, Chi
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Jin, Liyin
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Knöferle, Klemens
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Psychology & marketing
Journal of business research : JBR
13
International journal of hospitality management
8
Journal of retailing and consumer services
6
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
Technological forecasting & social change : an international journal
3
The journal of brand management : an international journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of management
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Journal of marketing
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Journal of organizational behavior : OB ; the international journal of industrial, occupational and organizational psychology and behavior
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
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Journal of service management
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Management Dynamics in the Knowledge Economy Journal
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Organizational Behavior and Human Decision Processes
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Social Science & Medicine
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The Cornell hospitality quarterly
2
Tourism review
2
Business horizons
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CEB working paper / Université Libre de Bruxelles, Solvay Brussels School of Economics and Management, Centre Emile Bernheim
1
Contemporary accounting research : the journal of the Canadian Academic Accounting Association
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Econ Journal Watch
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European journal of marketing : EJM
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European management review : EMR
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of advertising : the review of marketing communications
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International journal of consumer studies
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International journal of contemporary hospitality management
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International journal of organizational analysis
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International journal of selection and assessment : IJSA
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International marketing review
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Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics)
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Journal of behavioral and experimental economics
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Journal of business and psychology
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ECONIS (ZBW)
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1
Using different advertising humor appeals to generate firm-level
warmth
and competence impressions
Hoang, Chi
;
Knöferle, Klemens
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 741-759
Persistent link: https://www.econbiz.de/10014451245
Saved in:
2
Some like it warm : how warm brands mitigate the negative effects of social exclusion
Kim, Soyoung
;
Murray, Kyle B.
;
Moore, Sarah G.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 777-790
Persistent link: https://www.econbiz.de/10014290860
Saved in:
3
"Right" on the day : how the timing of date-specific promotions influences consumer responses
Deng, Huixin
;
Jin, Liyin
;
Xu, Qian
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 429-440
Persistent link: https://www.econbiz.de/10012796117
Saved in:
4
Emotional support from a digital assistant in technology-mediated services : effects on customer satisfaction and behavioral persistence
Gelbrich, Katja
;
Hagel, Julia Sarah
;
Orsingher, Chiara
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 176-193
Persistent link: https://www.econbiz.de/10012506524
Saved in:
5
Universal dimensions of individuals' perception : revisiting the operationalization of
warmth
and competence with a mixed-method approach
Halkias, Georgios
;
Diamantopoulos, Adamantios
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 714-736
Persistent link: https://www.econbiz.de/10012494712
Saved in:
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