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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Research"
~isPartOf:"Transformative consumer research for personal and collective well-being"
~person:"Weitzl, Wolfgang"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Measuring electronic Word-of-Mouth effectiveness : developing and applying the eWOM trust scale
Weitzl, Wolfgang
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2017
Persistent link: https://www.econbiz.de/10011542277
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