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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis"
~subject:"Advertising effects"
~subject:"Appeals scales"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis
Health marketing quarterly
19
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of business research : JBR
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
NBER working paper series
4
Journal of advertising research
3
Journal of marketing communications
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Journal of marketing research : JMR
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Leitfaden Online-Marketing ; [Bd. 1]
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NBER Working Paper
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Europäische Hochschulschriften / 5
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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International journal of advertising : the quarterly review of marketing communications
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International journal of pharmaceutical and healthcare marketing
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Journal of current issues and research in advertising : JCIRA
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Journal of global marketing
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Journal of retailing
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Kundenmanagement & Electronic Commerce
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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30-Minuten-Reihe
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American Society of Health Economists (ASHEcon) Paper
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Cogent business & management
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Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
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Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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ERIM report series research in management
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Emory Law and Economics Research Paper
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Forschungsergebnisse der Wirtschaftsuniversität Wien
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Frontiers of business research in China : selected publications from Chinese universities
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Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
2
Assimilation-contrast theory in action : operationalization and managerial impact in a fundraising context
De Bruyn, Arnaud
;
Prokopec, Sonja
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 367-381
Persistent link: https://www.econbiz.de/10011734865
Saved in:
3
The effect of firms' structural designs on advertising and personal selling returns
Lee, Ju-Yeon
;
Sridhar, Shrihari
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 173-193
Persistent link: https://www.econbiz.de/10011671962
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