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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Statens offentliga utredningar : SOU"
~subject:"Advertising"
~subject:"Rundfunk"
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Advertising
Rundfunk
Fernsehen
8
Television
8
Schweden
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5
Broadcast
3
Advertising effects
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Fernsehwerbung
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Statens offentliga utredningar : SOU
P / the Rand Corporation
4
R / Rand Corporation
4
ZDF-Schriftenreihe / Zweites Deutsches Fernsehen, Informations- und Presseabteilung, Öffentlichkeitsarbeit
4
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ECONIS (ZBW)
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1
The impact of contextual television ads on online conversions : an application in the insurance industry
Guitart, Ivan A.
;
Hervet, Guillaume
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 480-498
Persistent link: https://www.econbiz.de/10011734905
Saved in:
2
Effects of TV advertising on keyword search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Zhu, Yi
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10011596857
Saved in:
3
Medieföretag i Sverige : ägande och strukturförändringar i press, radio och TV
1997
Persistent link: https://www.econbiz.de/10013355921
Saved in:
4
Ägarkoncentration i dagspress och radio TV : fem promemorior och diskussionsinlägg
1994
Persistent link: https://www.econbiz.de/10013356081
Saved in:
5
Radio och TV i ett
1992
Persistent link: https://www.econbiz.de/10013356095
Saved in:
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