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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The journal of brand management : an international journal"
~person:"Pelsmacker, Patrick de"
~type:"article"
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Brand management
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Pelsmacker, Patrick de
Balmer, John M. T.
12
Powell, Shaun M.
10
Merrilees, Bill
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Keller, Kevin Lane
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6
Ilicic, Jasmina
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Ind, Nicholas
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of brand management : an international journal
International journal of advertising : the quarterly review of marketing communications
5
Advertising in new formats and media : current research and implications for marketers
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Digital advertising : theory and research
1
Engaging consumers through branded entertainment and convergent media
1
International journal of advertising : the review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing letters : a journal of research in marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
2
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
3
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
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