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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The journal of business & industrial marketing"
~person:"Lobschat, Lara"
~person:"Paesbrugghe, Bert"
~subject:"Distribution channel"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of business & industrial marketing
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ECONIS (ZBW)
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Selling to enabled purchasers : the effect of perceived supply risk and profit impact on the buyer-seller interaction
Paesbrugghe, Bert
;
Vuori, Johanna
;
Kock, Heidi
- In:
The journal of business & industrial marketing
37
(
2022
)
5
,
pp. 1012-1024
Persistent link: https://www.econbiz.de/10013399847
Saved in:
2
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
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