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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Appeals scales"
~subject:"Beziehungsmarketing"
~subject:"Distribution channel"
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Direct marketing
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Assimilation-contrast
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Verhoef, Peter C.
2
Bijmolt, Tammo H. A.
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Bulla, Ingo
1
Bulla, Jan
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1
Dorotic, Matilda
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Niraj, Rakesh
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of business & industrial marketing
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
8
SpringerLink / Bücher
8
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Direct marketing : an international journal
6
Schriften zu Dialogmarketing 'revisited'
4
Springer eBook Collection / Business and Economics
4
Gabler Edition Wissenschaft
3
Global journal of business management : GJBM
3
Journal of business research : JBR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing
3
Journal of marketing research : JMR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Aktuelle Fragen in der Versicherungswirtschaft : mit Beiträgen zu den Themen - Zukunftsfragen der deutschen Lebensversicherungswirtschaft - Kapitalanlagerisiken im langfristigen Geschäft - Fondsmodelle in der GKV - Wertorientierte Steuerung in der Rückversicherung - Chancen und Perspektiven...
2
Basler Schriften zum Marketing
2
Contributions to Management Science
2
Direkt-Marketing : Praxiswissen für erfolgreichen Kundendialog
2
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
Forschungsberichte des Fachbereichs Agrarwirtschaft Soest, Fachhochschule Südwestfalen, Hochschule für Technik und Wirtschaft
2
Gabler-Edition Wissenschaft
2
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
2
International journal of business performance management
2
International journal of production economics
2
Journal of retailing
2
Kundenmanagement & Electronic Commerce
2
Marketing - wie Sie Kunden gewinnen und halten
2
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
2
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
2
The marketing review
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
... für Dummies
1
Advances in business and management forecasting
1
Agricultural economics : the journal of the International Association of Agricultural Economists
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
Arbeitspapier / Westfälische Wilhelms-Universität Münster, Marketing Centrum Münster
1
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ECONIS (ZBW)
5
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1
Selling to enabled purchasers : the effect of perceived supply risk and profit impact on the buyer-seller interaction
Paesbrugghe, Bert
;
Vuori, Johanna
;
Kock, Heidi
- In:
The journal of business & industrial marketing
37
(
2022
)
5
,
pp. 1012-1024
Persistent link: https://www.econbiz.de/10013399847
Saved in:
2
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
3
Catalogue as a tool for reinforcing habits : empirical evidence from a multichannel retailer
Mark, Tanya
;
Bulla, Jan
;
Niraj, Rakesh
;
Bulla, Ingo
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 528-541
Persistent link: https://www.econbiz.de/10012152461
Saved in:
4
Assimilation-contrast theory in action : operationalization and managerial impact in a fundraising context
De Bruyn, Arnaud
;
Prokopec, Sonja
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 367-381
Persistent link: https://www.econbiz.de/10011734865
Saved in:
5
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
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