//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Distribution channel"
~subject:"Konsumentenverhalten"
~subject:"Selling"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direct marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Distribution channel
Konsumentenverhalten
Selling
Direct marketing
10
Direktmarketing
10
Consumer behaviour
4
Fundraising
3
Vertriebsweg
3
Advertising
2
Advertising effects
2
Nonprofit organization
2
Nonprofit-Organisation
2
Personal selling
2
Verkauf
2
Werbewirkung
2
Werbung
2
Anchors
1
Appeals scales
1
Arzneimittel
1
Arztpraxis
1
Assimilation-contrast
1
Beschaffung
1
Beziehungsmarketing
1
Buyer-seller interaction
1
Catalogues
1
Channel management
1
Charity
1
Cross-channel
1
Customer relationship management
1
Customer-centric structures
1
Direct mail
1
Direct mailing
1
Direct mailings
1
Display advertising
1
Donor relation
1
Einzelhandel
1
Emails
1
Endogenous effect
1
Experiment
1
Financial services
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Verhoef, Peter C.
2
Bijmolt, Tammo H. A.
1
Bulla, Ingo
1
Bulla, Jan
1
Dorotic, Matilda
1
Feng, Shanfei
1
Fok, Dennis
1
Kock, Heidi
1
Krishnan, Trichy V.
1
Lee, Ju-Yeon
1
Lesscher, Lisan
1
Lobschat, Lara
1
Mark, Tanya
1
Niraj, Rakesh
1
Paesbrugghe, Bert
1
Palmatier, Robert W.
1
Schwarzwäller, Wolfgang
1
Sridhar, Shrihari
1
Thomas, Suman Ann
1
Vuori, Johanna
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of business & industrial marketing
Health marketing quarterly
15
SpringerLink / Bücher
10
International journal of pharmaceutical and healthcare marketing : IJPHM
9
Direct marketing : an international journal
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of marketing
4
Journal of marketing communications
4
Journal of retailing and consumer services
4
Journal of business economics : JBE
3
Journal of business research : JBR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing
3
NBER working paper series
3
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
3
Research
3
The marketing review
3
Aktuelle Fragen in der Versicherungswirtschaft : mit Beiträgen zu den Themen - Zukunftsfragen der deutschen Lebensversicherungswirtschaft - Kapitalanlagerisiken im langfristigen Geschäft - Fondsmodelle in der GKV - Wertorientierte Steuerung in der Rückversicherung - Chancen und Perspektiven...
2
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
2
European journal of operational research : EJOR
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of electronic business
2
International journal of production economics
2
International journal of technology marketing : IJTMkt
2
Journal of business & economics research
2
Journal of marketing research : JMR
2
Journal of promotion management : JPM
2
Journal of targeting, measurement and analysis for marketing
2
Kundenmanagement & Electronic Commerce
2
Marketing letters : a journal of research in marketing
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
Schriftenreihe Studien zum Konsumentenverhalten
2
Springer Gabler Research
2
... für Dummies
1
A.E. Res
1
Advances in business and management forecasting
1
Aging society and its implications for services marketing : approaches in hospitality, tourism and transport
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Selling to enabled purchasers : the effect of perceived supply risk and profit impact on the buyer-seller interaction
Paesbrugghe, Bert
;
Vuori, Johanna
;
Kock, Heidi
- In:
The journal of business & industrial marketing
37
(
2022
)
5
,
pp. 1012-1024
Persistent link: https://www.econbiz.de/10013399847
Saved in:
2
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
3
Catalogue as a tool for reinforcing habits : empirical evidence from a multichannel retailer
Mark, Tanya
;
Bulla, Jan
;
Niraj, Rakesh
;
Bulla, Ingo
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 528-541
Persistent link: https://www.econbiz.de/10012152461
Saved in:
4
The effect of firms' structural designs on advertising and personal selling returns
Lee, Ju-Yeon
;
Sridhar, Shrihari
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 173-193
Persistent link: https://www.econbiz.de/10011671962
Saved in:
5
To retain? To upgrade? : the effects of direct mail on regular donation behavior
Thomas, Suman Ann
;
Feng, Shanfei
;
Krishnan, Trichy V.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 48-63
Persistent link: https://www.econbiz.de/10010517012
Saved in:
6
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->