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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The journal of media economics"
~person:"Dhar, Tirtha"
~person:"Frank, Björn"
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Dhar, Tirtha
Frank, Björn
Martin, Hugh J.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of media economics
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
1
Discussion papers / Deutsches Institut für Wirtschaftsforschung
1
Diskussionsbeiträge aus dem Institut für Volkswirtschaftslehre, Universität Hohenheim
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Diskussionspapiere / Deutsches Institut für Wirtschaftsforschung
1
Journal of cultural economics
1
KulturKommerz
1
Marketing letters : a journal of research in marketing
1
Review of regional research : a publication of the German-speaking section of the Regional Science Association International, Gesellschaft für Regionalforschung
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ECONIS (ZBW)
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Measurement of interactions in non-linear marketing models : the effect of critics' ratings and consumer sentiment on movie demand
Dhar, Tirtha
;
Weinberg, Charles B.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 392-408
Persistent link: https://www.econbiz.de/10011527112
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2
A note on the international dominance of the US in the trade in movies and television fiction
Frank, Björn
- In:
The journal of media economics
5
(
1992
)
1
,
pp. 31-38
Persistent link: https://www.econbiz.de/10001123709
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