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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The journal of media economics"
~subject:"Werbewirkung"
~type:"article"
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Werbewirkung
Film industry
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Bruce, Norris I.
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Burmester, Alexa B.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of media economics
Journal of promotion management : JPM
5
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
European journal of marketing : EJM
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Journal of business research : JBR
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Journal of electronic commerce research : JECR
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Journal of media business studies
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Journal of promotion management : innovations in planning and applied research
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Asia Pacific journal of marketing and logistics
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European journal of marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Information economics and policy : IEP
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International marketing review
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Journal of advertising research
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Journal of global fashion marketing : JGfM
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Journal of macromarketing
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Journal of marketing communications
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Journal of marketing research : JMR
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Journal of retailing
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Journal of retailing and consumer services
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of vacation marketing : an international journal
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Medien im Marketing : Optionen der Unternehmenskommunikation
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SocioEconomic challenges : SEC
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The IUP journal of brand management : IJBRM
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The marketing review
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The psychologist-manager journal : official journal of the Society of Psychologists in Management
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Tourism management : research, policies, practice
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Vision : the journal of business perspective
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Web 2.0 : neue Perspektiven für Marketing und Medien
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Should sequels differ from original movies in pre-launch advertising schedule? : lessons from consumers' online search activity
Kim, Ho
;
Bruce, Norris I.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 116-143
Persistent link: https://www.econbiz.de/10011816979
Saved in:
2
Of video games, music, movies, and celebrities
Eliashberg, Jehoshua
;
Hennig-Thurau, Thorsten
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 241-245
Persistent link: https://www.econbiz.de/10011527063
Saved in:
3
What drives the market popularity of celebrities? : a longitudinal analysis of consumer interest in film stars
Mathys, Juliane
;
Burmester, Alexa B.
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 428-448
Persistent link: https://www.econbiz.de/10011527120
Saved in:
4
Effects from privatizing a television market, the influence of mobile advertising on movie box office, and causal relationships between word of mouth and movie ticket sales : edito...
Martin, Hugh J.
;
Rennhoff, Adam D.
- In:
The journal of media economics
29
(
2016
)
3
,
pp. 108-110
Persistent link: https://www.econbiz.de/10011742235
Saved in:
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