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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The service industries journal"
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Search: subject:"Relationship marketing"
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Beziehungsmarketing
261
Relationship marketing
261
Consumer behaviour
108
Konsumentenverhalten
108
Dienstleistungsqualität
82
Service quality
82
Customer satisfaction
77
Kundenzufriedenheit
77
Customer integration
28
Kundenintegration
28
Brand management
22
Customer value
22
Kundenwert
22
Markenführung
22
Social Web
20
Social web
20
Internet marketing
19
Online-Marketing
19
Customer service
18
E-commerce
18
Electronic Commerce
18
Kundenservice
18
Marketing management
18
Marketingmanagement
18
Taiwan
17
Beschwerdemanagement
16
Complaint management
16
Confidence
16
Lieferantenmanagement
16
Supplier relationship management
16
Vertrauen
16
Betriebliche Wertschöpfung
15
Value creation
15
Brand image
14
Dienstleistungssektor
14
Kundenbindungsprogramm
14
Loyalty program
14
Markenimage
14
Online retailing
14
Online-Handel
14
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129
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2
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Article
260
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261
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261
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2
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2
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261
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Verhoef, Peter C.
5
Neslin, Scott A.
4
Becker, Jan U.
3
Ha, Hong Youl
3
Sesé, F. Javier
3
Wieringa, Jaap E.
3
Wu, Cedric Hsi-jui
3
Back, Ki-Joon
2
Barrot, Christian
2
Bijmolt, Tammo H. A.
2
Blut, Markus
2
Bombaij, Nick J. F.
2
Brock, Christian
2
Chao, Pei
2
Dekimpe, Marnik G.
2
Dev, Chekitan S.
2
Gil Saura, Irene
2
Ha, Sejin
2
Holtrop, Niels
2
Horbel, Chris
2
Huang, Ming-Hui
2
Kim, Wansoo
2
Konuş, Umut
2
Kumar, V.
2
Lalwani, Ashok K.
2
Legendre, Tiffany S.
2
Lin, Wen-bao
2
Ma, Jianfeng
2
Nguyen, Hang T.
2
Nätti, Satu
2
Ok, Chihyung
2
Palmatier, Robert W.
2
Popp, Bastian
2
Schepers, Jeroen
2
Tung, Wei
2
Woratschek, Herbert
2
Yi, Youjae
2
Zhou, Xing
2
Addo, Prince Clement
1
Adhikari, Kishalay
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The service industries journal
Journal of business research : JBR
650
Journal of retailing and consumer services
583
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
259
The journal of services marketing
225
The journal of business & industrial marketing
195
Journal of the Academy of Marketing Science
172
Journal of strategic marketing
170
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
The journal of product & brand management
111
Tourism management : research, policies, practice
111
Asia Pacific journal of marketing and logistics
107
European Journal of Marketing
107
Marketing intelligence & planning
107
The journal of brand management : an international journal
107
Journal of Business & Industrial Marketing
106
Journal of service management
106
Journal of retailing
104
Cogent business & management
102
Gabler Edition Wissenschaft
102
Psychology & marketing
101
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of Services Marketing
78
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
74
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ECONIS (ZBW)
261
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1
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261
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1
Conflict-solving as a mediator between customer incivility and service performance
Auh, Seigyoung
;
Mengüç, Bülent
;
Thompson, Frauke Mattison
- In:
The service industries journal
44
(
2024
)
5/6
,
pp. 342-377
Persistent link: https://www.econbiz.de/10014551100
Saved in:
2
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
3
The importance of perceived fairness in product customization settings
Scholl-Grissemann, Ursula
;
Sauer, Nicola E.
;
Teichmann, …
- In:
The service industries journal
42
(
2022
)
11/12
,
pp. 823-842
Persistent link: https://www.econbiz.de/10013362153
Saved in:
4
Credit card churning customers, endowed loyalty, and protestant work ethic
Legendre, Tiffany S.
;
Baker, Melissa A.
- In:
The service industries journal
44
(
2024
)
1/2
,
pp. 22-44
Persistent link: https://www.econbiz.de/10014450258
Saved in:
5
How do consumer-to-consumer interactions affect bystanders on corporate social media (CSM)? : (in)civility in advocates' responses and complainant-bystander psychological distance
Huang, Ran
;
Ha, Sejin
- In:
The service industries journal
44
(
2024
)
11/12
,
pp. 789-812
Persistent link: https://www.econbiz.de/10015050128
Saved in:
6
Promoting electronic customer-to-customer interaction : evidence from social commerce sites
Zhou, Ying
;
Furuoka, Fumitaka
;
Sameer Kumar
- In:
The service industries journal
44
(
2024
)
11/12
,
pp. 873-899
Persistent link: https://www.econbiz.de/10015050136
Saved in:
7
Navigating the Double-Edged Sword : executive hubris and its impact on customer acquisition and retention
Gu, Flora Fang
;
Leung, Fine F.
;
Wang, Danny T.
;
Tang, Yi
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 362-382
Persistent link: https://www.econbiz.de/10015057466
Saved in:
8
Standing out from the crowd : when and why color complexity in social media images increases user engagement
Kanuri, Vamsi K.
;
Hughes, Christian
;
Hodges, Brady T.
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 174-193
Persistent link: https://www.econbiz.de/10015057432
Saved in:
9
Anticipated emotion in planned versus unplanned purchase : scale development and validation
Ahmed, Sohel
;
Ding Hooi Ting
- In:
The service industries journal
43
(
2023
)
1/2
,
pp. 104-123
Persistent link: https://www.econbiz.de/10013540915
Saved in:
10
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
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