//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Wettbewerb in Recht und Praxis : wrp"
~subject:"Social media"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenartikel"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Social media
Markenartikel
87
Brand
70
Brand management
45
Markenführung
45
Consumer behaviour
41
Konsumentenverhalten
41
Brand image
34
Markenimage
34
Deutschland
11
Advertising effects
8
Werbewirkung
8
Beziehungsmarketing
7
Relationship marketing
7
Social Web
6
Social web
6
Advertising
5
Branding
5
Measurement
5
Messung
5
USA
5
United States
5
Competition
4
EG-Staaten
4
Internet marketing
4
Market research
4
Marktforschung
4
Online-Marketing
4
Theorie
4
Theory
4
Viral marketing
4
Virales Marketing
4
Werbung
4
Wettbewerb
4
Arzneimittelmarkt
3
B-to-B-Marketing
3
Brand equity
3
Business-to-business marketing
3
Consumer attitudes
3
Experiment
3
Firm performance
3
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Aksehirli, Zeynep
1
Hansen, Nele
1
Hennig-Thurau, Thorsten
1
Huang, Li
1
Hudson, Simon
1
Kupfer, Ann-Kristin
1
Lackman, Andrew
1
Madden, Thomas Justin
1
Pauwels, Koen
1
Roth, Martin S.
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Wettbewerb in Recht und Praxis : wrp
The journal of product & brand management
11
Journal of business research : JBR
8
The journal of brand management : an international journal
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of retailing and consumer services
5
Business horizons
2
Corporate reputation review : an international journal
2
European journal of marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Marketing intelligence & planning
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Corporate governance : international journal of business in society
1
European business review
1
European journal of marketing : EJM
1
Global business review
1
International journal of contemporary hospitality management
1
International journal of retail and distribution management
1
Journal of fashion marketing and management
1
Journal of internet commerce
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing letters : a journal of research in marketing
1
Socio-economic planning sciences : the international journal of public sector decision-making
1
Sport management review
1
Springer Proceedings in Business and Economics
1
Springer eBook Collection
1
Technological forecasting & social change : an international journal
1
The journal of business & industrial marketing
1
The journal of business strategy
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand crises in the digital age : the short- and long-term effects of social media firestorms on consumers and brands
Hansen, Nele
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 557-574
Persistent link: https://www.econbiz.de/10011956595
Saved in:
2
The influence of social media interactions on consumer-brand relationships : a three-country study of brand perceptions and marketing behaviors
Hudson, Simon
;
Huang, Li
;
Roth, Martin S.
;
Madden, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10011490803
Saved in:
3
Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
Pauwels, Koen
;
Aksehirli, Zeynep
;
Lackman, Andrew
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10011597014
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->