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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"eng"
~person:"Homburg, Christian"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Konsumentenverhalten
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Innovation
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New product development
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Homburg, Christian
Gijsbrechts, Els
9
Warlop, Luk
9
Verhoef, Peter C.
6
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Neslin, Scott A.
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Keh, Hean Tat
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Lilien, Gary L.
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Sattler, Henrik
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Ailawadi, Kusum L.
2
Campo, Katia
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Chark, Robin
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Choi, Jungsil
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Cornelissen, Gert
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Cornelißen, Markus
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De Angelis, Matteo
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of the Academy of Marketing Science
4
Journal of business research : JBR
2
Journal of marketing
2
Psychology & marketing
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing research : JMR
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ECONIS (ZBW)
3
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1
The multichannel pricing dilemma : do consumers accept higher offline than online prices?
Homburg, Christian
;
Lauer, Karin
;
Vomberg, Arnd
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 597-612
Persistent link: https://www.econbiz.de/10012152467
Saved in:
2
Patient empowerment : a cross-disease exploration of antecedents and consequences
Prigge, Jana-Kristin
;
Dietz, Beatrix
;
Homburg, Christian
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 375-386
Persistent link: https://www.econbiz.de/10011428874
Saved in:
3
Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
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