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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Amatulli, Cesare"
~subject:"Virales Marketing"
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Virales Marketing
Consumer behaviour
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Emotion
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Guilt
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Individualism
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Luxury goods
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Amatulli, Cesare
De Angelis, Matteo
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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An investigation of unsustainable luxury : how guilt drives negative word-of-mouth
Amatulli, Cesare
;
De Angelis, Matteo
;
Pino, Giovanni
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 821-836
Persistent link: https://www.econbiz.de/10012494718
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