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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Angle, Justin W."
~subject:"Brand image"
~subject:"Deutschland"
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Angle, Justin W.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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It's not us, it's you : how threatening self-brand association leads to brand pursuit
Angle, Justin W.
;
Forehand, Mark R.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011490880
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