//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Aroean, Lukman"
~subject:"Brand image"
~subject:"Deutschland"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Consumer behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Deutschland
Beziehungsmarketing
1
Brand
1
Brand anthropomorphism
1
Brand management
1
Brand perception
1
Consumer behaviour
1
Consumer-brand relationships
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Measurement
1
Messung
1
Perception
1
Relationship marketing
1
Scale development
1
Scale validation
1
Wahrnehmung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Aroean, Lukman
Gijsbrechts, Els
2
Natter, Martin
2
Nguyen, Hang T.
2
Pauwels, Koen
2
Aksehirli, Zeynep
1
Althuizen, Niek
1
Angle, Justin W.
1
Avery, Jill
1
Babin, Barry J.
1
Babin, Laurie A.
1
Baskentli, Sara
1
Baxter, Stacey
1
Berger, Jonah
1
Bowman, Douglas
1
Brady, Michael
1
Burmester, Alexa B.
1
Calantone, Roger J.
1
Chan, Eugene Y.
1
Chark, Robin
1
Chung, Yuho
1
Clement, Michel
1
Coulter, Robin A.
1
Dahlén, Micael
1
Davvetas, Vasileios
1
Dekimpe, Marnik G.
1
DelVecchio, Devon
1
Dhaoui, Chedia
1
Diamantopoulos, Adamantios
1
Ding, Ying
1
Dolen, Willemijn M. van
1
Duan, Jason A.
1
Duclos, Rod
1
Eelen, Jiska
1
El Gamal, Monica
1
Everdingen, Yvonne Maria van
1
Ewijk, Bernadette J. van
1
Feng, Hui
1
Fitzsimons, Gavan J.
1
Fitzsimons, Gráinne
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Seeing brands as humans : development and validation of a brand anthropomorphism scale
Golossenko, Artyom
;
Pillai, Kishore Gopalakrishna
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 737-755
Persistent link: https://www.econbiz.de/10012494713
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->