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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Arts, Joep W. C."
~person:"Atakan, S. Sinem"
~subject:"Produktentwicklung"
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Produktentwicklung
New product development
2
Beziehungsmarketing
1
Co-creation
1
Consumer behaviour
1
Customer integration
1
Diffusion of innovations
1
Do-it-yourself products
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Innovation diffusion
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Innovationsdiffusion
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International takeoff
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Konsumentenverhalten
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Level of data aggregation
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New product pricing
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New products
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Person-object relationship
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Physical production
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Preismanagement
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Arts, Joep W. C.
Atakan, S. Sinem
Stremersch, Stefan
3
Avagyan, Vardan
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Croux, Christophe
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Steenkamp, Jan-Benedict E. M.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
European journal of marketing
1
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ECONIS (ZBW)
2
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Consumer participation in the design and realization stages of production : how self-production shapes consumer evaluations and relationships to products
Atakan, S. Sinem
;
Bagozzi, Richard P.
;
Yoon, Carolyn
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 395-408
Persistent link: https://www.econbiz.de/10011280168
Saved in:
2
Pricing in the international takeoff of new products
Chandrasekaran, Deepa
;
Arts, Joep W. C.
;
Tellis, Gerard J.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10009779986
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