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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Becker, Jan U."
~person:"Cambra-Fierro, Jesús"
~source:"econis"
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Beziehungsmarketing
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Customer value
4
Kundenwert
4
Relationship marketing
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Consumer behaviour
2
Financial services
2
Finanzdienstleistung
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Konsumentenverhalten
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Becker, Jan U.
Cambra-Fierro, Jesús
Verhoef, Peter C.
5
Neslin, Scott A.
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Wieringa, Jaap E.
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Barrot, Christian
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Blut, Markus
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Dev, Chekitan S.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
3
Journal of service research
3
Journal of business research : JBR
2
Arbeitspapiere des Lehrstuhls für Innovation, Neue Medien und Marketing
1
Business research
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business economics and management
1
Journal of service research : JSR
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Management review quarterly : systematic literature reviews, meta-analyses, and replication studies
1
Marketing letters : a journal of research in marketing
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Service business
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ECONIS (ZBW)
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1
Reward-scrounging in customer referral programs
Meyners, Jannik
;
Barrot, Christian
;
Becker, Jan U.
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 382-398
Persistent link: https://www.econbiz.de/10011734866
Saved in:
2
"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús
;
Kamakura, Wagner A.
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
Saved in:
3
Referral programs, customer value, and the relevance of dyadic characteristics
Armelini, Guillermo
;
Barrot, Christian
;
Becker, Jan U.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 449-452
Persistent link: https://www.econbiz.de/10011428954
Saved in:
4
The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention
Becker, Jan U.
;
Greve, Goetz
;
Albers, Sönke
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 207-215
Persistent link: https://www.econbiz.de/10003885206
Saved in:
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