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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Burghartz, Pia Teresa"
~subject:"Beziehungsmarketing"
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Burghartz, Pia Teresa
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
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