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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Chattopadhyay, Amitava"
~subject:"Viral marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Innovation diffusion"
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Viral marketing
Erfolgsfaktor
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Innovation diffusion
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitava
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 109-119
Persistent link: https://www.econbiz.de/10009238547
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