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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Chou, Hsuan-Yi"
~person:"Park, Chang Hee"
~subject:"Bundling strategy"
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Bundling strategy
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Chou, Hsuan-Yi
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Liu, Hsin-Hsien
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The effects of promotional frames of sales packages on perceived price increases and repurchase intentions
Liu, Hsin-Hsien
;
Chou, Hsuan-Yi
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10010517015
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