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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Cornelißen, Markus"
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Consumer behaviour
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Konsumentenverhalten
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Deal-of-the-day
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Discount level
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Diskontierung
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Cornelißen, Markus
Gijsbrechts, Els
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Warlop, Luk
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Clement, Michel
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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What makes deal-of-the-day promotions really effective? : the interplay of discount and time constraint with product type
Eisenbeiß, Maik
;
Wilkinson, Robert
;
Skiera, Bernd
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 387-397
Persistent link: https://www.econbiz.de/10011428880
Saved in:
2
The influence of gender and self-monitoring on the products consumers choose for joint consumption
Tang, Linyun W.
;
Chartrand, Tanya L.
;
Fitzsimons, Gavan J.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 398-407
Persistent link: https://www.econbiz.de/10011428884
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