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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Demirci, Ceren"
~person:"Skiera, Bernd"
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Internet marketing
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Online-Marketing
5
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Auction theory
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Demirci, Ceren
Skiera, Bernd
Pauwels, Koen
4
Clement, Michel
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Hennig-Thurau, Thorsten
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Marchand, André
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Abou Nabout, Nadia
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Improving decision making in real-time bidding
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
1
Electronic commerce research and applications
1
Interfaces : the INFORMS journal on the practice of operations research
1
Journal of marketing
1
Journal of marketing research
1
Journal of retailing
1
Kreditwirtschaftliche Vertriebsstrategien : [BSL Bankseminar Lüneburg ; 13. Norddeutscher Bankentag]
1
Leitfaden Online-Marketing ; [Bd. 1]
1
MIT sloan management review
1
Marketing : value creation or value destruction?
1
Schmalenbach business review : sbr
1
Wirtschaft und Berufserziehung : W & B ; Zeitschrift für Berufsbildung und Bildungspolitik
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ECONIS (ZBW)
5
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1
Investigating the effect of status changes in review platforms
Tamaddoni, Ali
;
Seenivasan, Satheesh
;
Pallant, Jason I.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014281924
Saved in:
2
The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value
Bayer, Emanuel
;
Srinivasan, Shuba
;
Riedl, Edward J.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 789-804
Persistent link: https://www.econbiz.de/10012494716
Saved in:
3
The impact of brand familiarity on online and offline media synergy
Pauwels, Koen
;
Demirci, Ceren
;
Yildirim, Gokhan
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 739-753
Persistent link: https://www.econbiz.de/10011634048
Saved in:
4
A comparison of different pay-per-bid auction formats
Kim, Ju-Young
;
Brünner, Tobias
;
Skiera, Bernd
;
Natter, …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 368-379
Persistent link: https://www.econbiz.de/10011280171
Saved in:
5
An analysis of the profitability of fee-based compensation plans for search engine marketing
Abou Nabout, Nadia
;
Skiera, Bernd
;
Stepanchuk, Tanja
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 68-80
Persistent link: https://www.econbiz.de/10009554312
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