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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Franses, Philip Hans"
~person:"Hasan, Iftekhar"
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Franses, Philip Hans
Hasan, Iftekhar
Stremersch, Stefan
32
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Econometric Institute Research Papers
165
Econometric Institute research papers
144
Bank of Finland research discussion papers
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Bank of Finland Research Discussion Paper
95
Bank of Finland Research Discussion Papers
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International journal of forecasting
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International Journal of Forecasting
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1
The effectiveness of high-frequency direct-response commercials
Calli, Meltem Kiygi
;
Weverbergh, Marcel
;
Franses, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 98-109
Persistent link: https://www.econbiz.de/10009554306
Saved in:
2
The effectiveness of high-frequency direct-response commercials
Kiygi Calli, Meltem
;
Weverbergh, Marcel
;
Franses, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 98-110
Persistent link: https://www.econbiz.de/10009846348
Saved in:
3
Does irritation induced by charitable direct mailings reduce donations?
Diepen, Merel van
;
Donkers, Bas
;
Franses, Philip Hans
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 180-188
Persistent link: https://www.econbiz.de/10003885199
Saved in:
4
Does irritation induced by charitable direct mailings reduce donations?
van Diepen, Merel
;
Donkers, Bas
;
Franses, Philip Hans
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 180-188
Persistent link: https://www.econbiz.de/10008283567
Saved in:
5
Does irritation induced by charitable direct mailings reduce donations?
van Diepen, Merel
;
Donkers, Bas
;
Franses, Philip Hans
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 180-189
Persistent link: https://www.econbiz.de/10008898994
Saved in:
6
The impact of adoption timing on new service usage and early disadoption
Prins, Remco
;
Verhoef, Peter C.
;
Franses, Philip Hans
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
4
,
pp. 304-313
Persistent link: https://www.econbiz.de/10003906417
Saved in:
7
The impact of adoption timing on new service usage and early disadoption
Prins, Remco
;
Verhoef, Peter C.
;
Franses, Philip Hans
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
4
,
pp. 304-313
Persistent link: https://www.econbiz.de/10008324626
Saved in:
8
The impact of adoption timing on new service usage and early disadoption
Prins, Remco
;
Verhoef, Peter C.
;
Franses, Philip Hans
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
4
,
pp. 304-314
Persistent link: https://www.econbiz.de/10008882313
Saved in:
9
Analyzing the effects of a brand introduction on competitive structure using a market share attraction model
Fok, Dennis
;
Franses, Philip Hans
- In:
International journal of research in marketing : IJRM ; …
21
(
2004
)
2
,
pp. 159-178
Persistent link: https://www.econbiz.de/10006165038
Saved in:
10
Modeling new product sales : an application of cointegration analysis
Franses, Philip Hans
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
5
,
pp. 491-502
Persistent link: https://www.econbiz.de/10001175286
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