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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Franses, Philip Hans"
~person:"Prasad, Ashutosh"
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Franses, Philip Hans
Prasad, Ashutosh
Stremersch, Stefan
32
Verhoef, Peter C.
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Dekimpe, Marnik G.
23
Lehmann, Donald R.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Econometric Institute Research Papers
165
Econometric Institute research papers
144
Discussion paper / Tinbergen Institute
50
ERIM Report Series Research in Management
50
Report / Econometric Institute, Erasmus University Rotterdam
49
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International journal of forecasting
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34
Tinbergen Institute Discussion Paper
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Oxford bulletin of economics and statistics
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Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
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Journal of Econometrics
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Report / Erasmus Center for Financial Research, Erasmus University
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Economics Letters
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Journal of Applied Econometrics
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Journal of Forecasting
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ERIM Report Series Reference
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Journal of marketing research : JMR
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Oxford Bulletin of Economics and Statistics
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Working Papers in Economics
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Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
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Applied Economics
7
KIER Working Papers
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1
Design of product quality scales for conveying information by infomediaries
Baranchuk, Nina
;
Prasad, Ashutosh
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 210-225
Persistent link: https://www.econbiz.de/10014281925
Saved in:
2
Consumer spending patterns across firms and categories : application to the size- and share-of-wallet
Jang, Sungha
;
Prasad, Ashutosh
;
Ratchfordn, Brian T.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 123-139
Persistent link: https://www.econbiz.de/10011490865
Saved in:
3
Product bundling or reserved product pricing? : price discrimination with myopic and strategic consumers
Prasad, Ashutosh
;
Venkatesh, R.
;
Mahajan, Vijay
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10010517018
Saved in:
4
The effectiveness of high-frequency direct-response commercials
Calli, Meltem Kiygi
;
Weverbergh, Marcel
;
Franses, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 98-109
Persistent link: https://www.econbiz.de/10009554306
Saved in:
5
The effectiveness of high-frequency direct-response commercials
Kiygi Calli, Meltem
;
Weverbergh, Marcel
;
Franses, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 98-110
Persistent link: https://www.econbiz.de/10009846348
Saved in:
6
Does irritation induced by charitable direct mailings reduce donations?
Diepen, Merel van
;
Donkers, Bas
;
Franses, Philip Hans
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 180-188
Persistent link: https://www.econbiz.de/10003885199
Saved in:
7
Does irritation induced by charitable direct mailings reduce donations?
van Diepen, Merel
;
Donkers, Bas
;
Franses, Philip Hans
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 180-188
Persistent link: https://www.econbiz.de/10008283567
Saved in:
8
Does irritation induced by charitable direct mailings reduce donations?
van Diepen, Merel
;
Donkers, Bas
;
Franses, Philip Hans
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 180-189
Persistent link: https://www.econbiz.de/10008898994
Saved in:
9
The impact of adoption timing on new service usage and early disadoption
Prins, Remco
;
Verhoef, Peter C.
;
Franses, Philip Hans
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
4
,
pp. 304-313
Persistent link: https://www.econbiz.de/10003906417
Saved in:
10
The impact of adoption timing on new service usage and early disadoption
Prins, Remco
;
Verhoef, Peter C.
;
Franses, Philip Hans
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
4
,
pp. 304-313
Persistent link: https://www.econbiz.de/10008324626
Saved in:
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