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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Gijsbrechts, Els"
~source:"econis"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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How push messaging impacts consumer spending and reward redemption in store-loyalty programs
Bies, Suzanne M. T. A.
;
Bronnenberg, Bart J.
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 877-899
Persistent link: https://www.econbiz.de/10013191806
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