//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"González, Jorge"
~subject:"Fernsehwerbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online advertising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Fernsehwerbung
Advertising
1
Advertising content
1
Advertising effects
1
Advertising elasticity
1
Advertising strategy
1
Advertising up
1
Brand equity
1
Brand image
1
Brand management
1
Consumer behaviour
1
Internet marketing
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Online-Marketing
1
Television advertising
1
Werbewirkung
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
González, Jorge
Guitart, Ivan A.
2
Hervet, Guillaume
1
Joo, Mingyu
1
Stremersch, Stefan
1
Wilbur, Kenneth C.
1
Zhu, Yi
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising non-premium products as if they were premium : the impact of advertising up on advertising elasticity and brand equity
Guitart, Ivan A.
;
González, Jorge
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 471-489
Persistent link: https://www.econbiz.de/10011943264
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->