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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Gupta, Sachin"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
International journal of pharmaceutical and healthcare marketing : IJPHM
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The journal of product innovation management : an international publication of the Product Development & Management Association
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The impact of direct-to-consumer advertising of prescription drugs on physician visits and drug requests : empirical findings and public policy implications
Liu, Qiang
;
Gupta, Sachin
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 205-217
Persistent link: https://www.econbiz.de/10009376047
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