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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Heil, Oliver P."
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Heil, Oliver P.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Editorial: Marketing competition in the 21st century
Heil, Oliver P.
;
Lehmann, Donald R.
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 161-163
Persistent link: https://www.econbiz.de/10009519923
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