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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Hwang, Yoo Hee"
~person:"Park, Young-Hoon"
~person:"Verhoef, Peter C."
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Consumer behaviour
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Konsumentenverhalten
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Kundenbindungsprogramm
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Loyalty program
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Bayes-Statistik
1
Bayesian estimation
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Bayesian inference
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Beziehungsmarketing
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Couponing
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Customer relationship management
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Direct mailings
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Direct marketing
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Direktmarketing
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Hidden Markov models
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Markov chain
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Markov-Kette
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Mobile promotions
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Points pressure
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Purchase dynamics
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Relationship marketing
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Rewarded behavior
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Hwang, Yoo Hee
Park, Young-Hoon
Verhoef, Peter C.
Bijmolt, Tammo H. A.
2
Bombaij, Nick J. F.
2
Dekimpe, Marnik G.
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Autry, Chad W.
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Bies, Suzanne M. T. A.
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Dorotic, Matilda
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Fok, Dennis
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Lee, Kang Bok
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing letters : a journal of research in marketing
2
Foundations and trends in marketing : FTMKT
1
International journal of hospitality management
1
International journal of management reviews : IJMR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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The effects of mobile promotions on customer purchase dynamics
Park, Chang Hee
;
Park, Young-Hoon
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 453-470
Persistent link: https://www.econbiz.de/10011943257
Saved in:
2
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
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