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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Mukherjee, Prithwiraj"
~subject:"Theory"
~type_genre:"Aufsatz in Zeitschrift"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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How chilling are network externalities? : the role of network structure
Mukherjee, Prithwiraj
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 452-456
Persistent link: https://www.econbiz.de/10011281398
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