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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Nguyen, Hang T."
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Nguyen, Hang T.
Verhoef, Peter C.
5
Neslin, Scott A.
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Becker, Jan U.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing research : JMR
1
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ECONIS (ZBW)
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Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
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2
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
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