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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Pinson, Christian"
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Pinson, Christian
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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An implicit product theory approach to consumers' inferential judgements about products
Pinson, Christian
- In:
International journal of research in marketing : IJRM ; …
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1986
)
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pp. 19-38
Persistent link: https://www.econbiz.de/10001041173
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