//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Skiera, Bernd"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
4
Online-Marketing
4
Advertising
1
Advertising effects
1
Advertising industry
1
Auction
1
Auction theory
1
Auktion
1
Auktionstheorie
1
Bidding fees
1
Digital platform
1
Digitale Plattform
1
Display advertising
1
E-commerce
1
Electronic Commerce
1
Electronic commerce
1
Elite
1
Fee (Remuneration)
1
Firm value
1
Honorar
1
Internet
1
Internet-Auktion
1
Offline advertising
1
Online auction
1
Online marketing
1
Online retailing
1
Online reviews
1
Online-Handel
1
Paid search advertising
1
Pay-per-bid auction
1
Preismanagement
1
Pricing
1
Pricing strategy
1
Profitability
1
Rentabilität
1
Sales
1
Search engine
1
Simulation
1
Social Web
1
Social status
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Skiera, Bernd
Pauwels, Koen
4
Clement, Michel
3
Hennig-Thurau, Thorsten
3
Marchand, André
3
Abou Nabout, Nadia
2
Dekimpe, Marnik G.
2
Guitart, Ivan A.
2
Haan, Evert de
2
Lilien, Gary L.
2
Shehu, Edlira
2
Srinivasan, Shuba
2
Agarwal, Amit
1
Aksehirli, Zeynep
1
Anderl, Eva
1
Appel, Gil
1
Araujo, Theo
1
Arunachalam S
1
Bax, Eric
1
Bayer, Emanuel
1
Becker, Ingo Frank
1
Becker, Jan-Michael
1
Becker, Maren
1
Bernritter, Stefan F.
1
Bowman, Douglas
1
Bruce, Norris I.
1
Brünner, Tobias
1
Chaudhuri, Malika
1
Croux, Christophe
1
Cui, Xuebin
1
De Bruyn, Arnaud
1
De Maeyer, Peter
1
Decker, Reinhold
1
Demirci, Ceren
1
Dhaoui, Chedia
1
Dolen, Willemijn M. van
1
Dong, Lin
1
Duclos, Rod
1
Edeling, Alexander
1
Eisingerich, Andreas B
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Improving decision making in real-time bidding
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
1
Electronic commerce research and applications
1
Interfaces : the INFORMS journal on the practice of operations research
1
Journal of marketing
1
Journal of marketing research
1
Journal of retailing
1
Kreditwirtschaftliche Vertriebsstrategien : [BSL Bankseminar Lüneburg ; 13. Norddeutscher Bankentag]
1
Leitfaden Online-Marketing ; [Bd. 1]
1
MIT sloan management review
1
Marketing : value creation or value destruction?
1
Schmalenbach business review : sbr
1
Wirtschaft und Berufserziehung : W & B ; Zeitschrift für Berufsbildung und Bildungspolitik
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Investigating the effect of status changes in review platforms
Tamaddoni, Ali
;
Seenivasan, Satheesh
;
Pallant, Jason I.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014281924
Saved in:
2
The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value
Bayer, Emanuel
;
Srinivasan, Shuba
;
Riedl, Edward J.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 789-804
Persistent link: https://www.econbiz.de/10012494716
Saved in:
3
A comparison of different pay-per-bid auction formats
Kim, Ju-Young
;
Brünner, Tobias
;
Skiera, Bernd
;
Natter, …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 368-379
Persistent link: https://www.econbiz.de/10011280171
Saved in:
4
An analysis of the profitability of fee-based compensation plans for search engine marketing
Abou Nabout, Nadia
;
Skiera, Bernd
;
Stepanchuk, Tanja
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 68-80
Persistent link: https://www.econbiz.de/10009554312
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->