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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Spann, Martin"
~subject:"Preismanagement"
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Preismanagement
Discounting
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Diskontierung
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Experiment
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Free samples
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Low-cost strategy
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Niedrigpreisstrategie
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Pay-what-you-want
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Spann, Martin
Natter, Martin
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Skiera, Bernd
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Kim, Ju-Young
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Discussion paper
2
Discussion papers / Governance and the Efficiency of Economic Systems
2
Electronic markets : the international journal on networked business
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Journal of business research : JBR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Business & information systems engineering
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CESifo Working Paper Series
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CESifo working papers
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Die Betriebswirtschaft : DBW
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Discussion paper / Centre for Economic Policy Research
1
Electronic commerce & digital markets : ecm
1
Essays on the effects of brand names and prices on consumer behavior
1
Journal of business economics : JBE
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Journal of economic behavior & organization : JEBO
1
Journal of marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing letters : a journal of research in marketing
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Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
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NBER working paper series
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Pricing-Forschung in Deutschland
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Revenue Management
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Sampling, discounts or pay-what-you-want : two field experiments
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 327-334
Persistent link: https://www.econbiz.de/10010427984
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