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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Verhoef, Peter C."
~subject:"Emotion"
~subject:"Konsumentenverhalten"
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Emotion
Konsumentenverhalten
Beziehungsmarketing
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Consumer behaviour
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Customer Effort Score
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Customer feedback metrics
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Verhoef, Peter C.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing
2
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
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