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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Yildirim, Gokhan"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Advertising effects
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Yildirim, Gokhan
Gijsbrechts, Els
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Neslin, Scott A.
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Verhoef, Peter C.
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Warlop, Luk
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Pauwels, Koen
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Brand management in emerging markets : theories and practice
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
2
Winning hearts, minds and sales : how marketing communication enters the purchase process in emerging and mature markets
Pauwels, Koen
;
Erguncu, Selin
;
Yildirim, Gokhan
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 57-68
Persistent link: https://www.econbiz.de/10009732715
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