//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marktanalyse"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Markenartikel
Market research
45
Marktforschung
45
Theorie
18
Theory
18
Consumer behaviour
7
Konsumentenverhalten
7
Marketing
5
Marketing management
5
Marketingmanagement
5
Befragung
4
Bibliometrics
4
Bibliometrie
4
Brand
4
Interview
4
Conjoint analysis
3
Conjoint-Analyse
3
Innovation
3
Marketing theory
3
Marketingtheorie
3
USA
3
United States
3
Bias
2
Brand management
2
Canada
2
Estimation
2
Experiment
2
Kanada
2
Markenführung
2
Research
2
Schätzung
2
Advertising
1
Attendance demand model
1
Awareness
1
B-to-B-Marketing
1
Bayes Hierarchical Model
1
Betriebliche Kennzahl
1
Betriebliche Wertschöpfung
1
Bibliographic coupling
1
Biblioshiny
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Boivin, Yvan
1
Dillon, William R.
1
Dolnicar, Sara
1
Grover, Rajiv
1
Rossiter, John R.
1
Stig Poulsen, Carsten
1
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Gabler Edition Wissenschaft
8
Europäische Hochschulschriften / 5
7
Gabler-Edition Wissenschaft
7
SpringerLink / Bücher
7
Journal of marketing research : JMR
6
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
6
Journal of the Academy of Marketing Science
5
Qualitative market research : an international journal
5
Springer eBook Collection / Business and Economics
5
International journal of market research : JMRS ; the journal of the Market Research Society
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
4
The journal of brand management : an international journal
4
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
3
Betriebswirtschaftliche Studien
3
Conjoint measurement : methods and applications
3
Customer retention in the automotive industry : quality, satisfaction and loyalty
3
European journal of operational research : EJOR
3
Hamburger Schriften zur Marketingforschung
3
International journal of wine business research : IJWBR
3
Journal of business economics : JBE
3
Journal of business research : JBR
3
Journal of marketing
3
Journal of marketing analytics : JMA
3
Kundenbindung im Handel
3
Marketing intelligence & planning
3
Reihe: Marketing : MAR
3
Service quality and management
3
The evolution of brands : from signals of quality to storehouses of trust
3
Basler Schriften zum Marketing
2
Der Markt : international journal of marketing
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Direct Banking : wie virtuelle Institute das Bankgeschäft revolutionieren
2
Discussion paper / Humboldt-Universität zu Berlin, Sonderforschungsbereich 373 Quantifikation und Simulation Ökonomischer Prozesse
2
Discussion papers of interdisciplinary research project 373
2
European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
2
Forschungsbericht zum Marketing
2
Gabler-Edition Wissenschaft / Focus Dienstleistungsmarketing
2
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The low stability of brand-attribute associations is a partly due to market research methodology
Dolnicar, Sara
;
Rossiter, John R.
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
2
,
pp. 104-108
Persistent link: https://www.econbiz.de/10003735957
Saved in:
2
Mixed Markov and latent Markov modelling applied to brand choice behaviour
Stig Poulsen, Carsten
- In:
International journal of research in marketing : IJRM ; …
7
(
1990
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10001095326
Saved in:
3
Understanding market characteristics from aggregated brand switching data by the method of spectral decomposition
Grover, Rajiv
- In:
International journal of research in marketing : IJRM ; …
5
(
1988
)
2
,
pp. 77-89
Persistent link: https://www.econbiz.de/10001058114
Saved in:
4
A free response approach to the measurement of brand perceptions
Boivin, Yvan
- In:
International journal of research in marketing : IJRM ; …
3
(
1986
)
1
,
pp. 11-17
Persistent link: https://www.econbiz.de/10001041174
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->