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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~source:"econis"
~subject:"Beziehungsmarketing"
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Search: ("Corporate Governance" OR "Regulierung" OR "Führungskräfte" OR "Vergütungssystem" OR "Management") AND NOT isPartOf:Wirtschaftsdienst
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Beziehungsmarketing
Consumer behaviour
107
Konsumentenverhalten
107
Brand management
97
Markenführung
97
Relationship marketing
72
Marketing management
67
Marketingmanagement
67
Brand image
63
Markenimage
63
Brand
42
Markenartikel
42
Innovation
35
Theory
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Social Web
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Social web
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Theorie
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Internet marketing
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New product development
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Online-Marketing
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Produktentwicklung
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Advertising effects
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Customer satisfaction
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Kundenzufriedenheit
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USA
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United States
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Werbewirkung
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Innovation management
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Innovationsmanagement
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Marketing
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Advertising
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International marketing
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Firm performance
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Selling
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Unternehmenserfolg
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Verkauf
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B-to-B-Marketing
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Corporate Social Responsibility
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72
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Verhoef, Peter C.
5
Neslin, Scott A.
4
Becker, Jan U.
3
Wieringa, Jaap E.
3
Barrot, Christian
2
Bijmolt, Tammo H. A.
2
Blut, Markus
2
Bombaij, Nick J. F.
2
Dekimpe, Marnik G.
2
Dev, Chekitan S.
2
Holtrop, Niels
2
Huang, Ming-Hui
2
Konuş, Umut
2
Kumar, V.
2
Lalwani, Ashok K.
2
Nguyen, Hang T.
2
Palmatier, Robert W.
2
Sesé, F. Javier
2
Ahearne, Michael
1
Ailawadi, Kusum L.
1
Alavi, Sascha
1
Albers, Sönke
1
Anderl, Eva
1
Araujo, Clecio Falcao
1
Armelini, Guillermo
1
Aroean, Lukman
1
Atakan, S. Sinem
1
Bagozzi, Richard P.
1
Becker, Ingo Frank
1
Bellis, Emanuel de
1
Bharadwaj, Neeraj
1
Bies, Suzanne M. T. A.
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Bigné Alcañiz, J. Enrique
1
Bodapati, Anand V.
1
Bradlow, Eric T.
1
Brock, Christian
1
Bronnenberg, Bart J.
1
Burghartz, Pia Teresa
1
Calantone, Roger J.
1
Cambra-Fierro, Jesús
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
624
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
International journal of hospitality management
280
SpringerLink / Bücher
259
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Gabler Edition Wissenschaft
102
The journal of brand management : an international journal
101
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
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1
Innovation and performance outcomes of market information collection efforts : the role of top
management
team involvement
Harmancioglu, Nukhet
;
Grinstein, Amir
;
Goldman, Arieh
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10003960742
Saved in:
2
Customer success
management
, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
3
The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Non, Mariëlle
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 194-211
Persistent link: https://www.econbiz.de/10011671966
Saved in:
4
The ugly side of customer
management
: consumer reactions to firm-initiated contract terminations
Lepthien, Anke
;
Papies, Dominik
;
Clement, Michel
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 829-850
Persistent link: https://www.econbiz.de/10011792404
Saved in:
5
What makes the corporate social responsibility impact on customer-company identification stronger? : a meta-analysis
Vieira, Valter Afonso
;
Wolter, Jeremy S.
;
Araujo, …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 475-492
Persistent link: https://www.econbiz.de/10014316645
Saved in:
6
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
7
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
8
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
9
Timing customer reactivation initiatives
Holtrop, Niels
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 570-589
Persistent link: https://www.econbiz.de/10014383229
Saved in:
10
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
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