//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Advertising"
~subject:"Beziehungsmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Beziehungsmarketing
Consumer behaviour
104
Konsumentenverhalten
104
Brand management
97
Markenführung
97
Relationship marketing
72
Marketing management
67
Marketingmanagement
67
Brand image
63
Markenimage
63
Brand
42
Markenartikel
42
Innovation
34
Social Web
23
Social web
23
Theory
23
Theorie
22
Internet marketing
21
Online-Marketing
21
New product development
20
Produktentwicklung
20
Advertising effects
19
Customer satisfaction
19
Kundenzufriedenheit
19
USA
19
United States
19
Werbewirkung
19
Innovation management
18
Innovationsmanagement
18
Marketing
16
International marketing
15
Selling
14
Verkauf
14
B-to-B-Marketing
13
Business-to-business marketing
13
Corporate Social Responsibility
13
Corporate social responsibility
13
Dienstleistungsqualität
13
Distribution channel
13
more ...
less ...
Online availability
All
Undetermined
62
Type of publication
All
Article
86
Type of publication (narrower categories)
All
Article in journal
86
Aufsatz in Zeitschrift
86
Language
All
English
86
Author
All
Verhoef, Peter C.
5
Neslin, Scott A.
4
Becker, Jan U.
3
Dekimpe, Marnik G.
3
Palmatier, Robert W.
3
Wieringa, Jaap E.
3
Barrot, Christian
2
Bijmolt, Tammo H. A.
2
Blut, Markus
2
Bombaij, Nick J. F.
2
Dev, Chekitan S.
2
Edeling, Alexander
2
Gijsbrechts, Els
2
Himme, Alexander
2
Holtrop, Niels
2
Huang, Ming-Hui
2
Konuş, Umut
2
Kumar, V.
2
Lalwani, Ashok K.
2
Nguyen, Hang T.
2
Sesé, F. Javier
2
Ahearne, Michael
1
Ailawadi, Kusum L.
1
Alavi, Sascha
1
Albers, Sönke
1
Anderl, Eva
1
Araujo, Clecio Falcao
1
Armelini, Guillermo
1
Aroean, Lukman
1
Atakan, S. Sinem
1
Backhaus, Max
1
Bagozzi, Richard P.
1
Becker, Ingo Frank
1
Becker, Jan-Michael
1
Bellis, Emanuel de
1
Bharadwaj, Neeraj
1
Bies, Suzanne M. T. A.
1
Bigné Alcañiz, J. Enrique
1
Bodapati, Anand V.
1
Bowman, Douglas
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
669
Journal of retailing and consumer services
601
Industrial marketing management : the international journal for industrial and high-tech firms
409
International journal of hospitality management
285
SpringerLink / Bücher
268
The journal of services marketing
227
The journal of business & industrial marketing
194
The service industries journal
184
Journal of the Academy of Marketing Science
170
Journal of strategic marketing
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
137
The journal of product & brand management
122
International journal of contemporary hospitality management
121
Journal of travel and tourism marketing
120
Journal of hospitality marketing & management
118
Journal of service research : JSR
117
Asia Pacific journal of marketing and logistics
115
Tourism management : research, policies, practice
115
The journal of brand management : an international journal
112
Psychology & marketing
111
Journal of retailing
107
Gabler Edition Wissenschaft
106
Journal of service management
106
European journal of marketing : EJM
105
Marketing intelligence & planning
103
Cogent business & management
101
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Services marketing quarterly
94
Journal of marketing communications
92
European journal of operational research : EJOR
91
Journal of marketing management : MM
87
The international journal of bank marketing : IJBM
86
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
Service business
80
International journal of internet marketing and advertising : IJIMA
76
Business horizons
75
Journal of business ethics : JOBE
75
more ...
less ...
Source
All
ECONIS (ZBW)
86
Showing
1
-
10
of
86
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer success
management
, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
2
What makes the corporate social responsibility impact on customer-company identification stronger? : a meta-analysis
Vieira, Valter Afonso
;
Wolter, Jeremy S.
;
Araujo, …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 475-492
Persistent link: https://www.econbiz.de/10014316645
Saved in:
3
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
4
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
5
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
6
Timing customer reactivation initiatives
Holtrop, Niels
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 570-589
Persistent link: https://www.econbiz.de/10014383229
Saved in:
7
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
8
The smarter, the better?! : customer well-being, engagement, and perceptions in smart service systems
Henkens, Bieke
;
Verleye, Katrien
;
Larivière, Bart
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 425-447
Persistent link: https://www.econbiz.de/10012591054
Saved in:
9
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
10
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->