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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Advertising effects"
~subject:"Brand management"
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Search: subject_exact:"Virales Marketing"
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Advertising effects
Brand management
Viral marketing
36
Virales Marketing
36
Consumer behaviour
17
Konsumentenverhalten
17
Social Web
15
Social web
15
Internet marketing
12
Online-Marketing
12
Social media
8
Markenführung
7
Word of mouth
6
Brand image
5
Innovation diffusion
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Innovationsdiffusion
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Markenimage
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Beziehungsmarketing
4
Brand
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Markenartikel
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New product development
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Online retailing
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Online reviews
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Online-Handel
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Produktentwicklung
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Relationship marketing
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User-generated content
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Word-of-mouth
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Aksehirli, Zeynep
1
Bowman, Douglas
1
Chaudhuri, Malika
1
Eelen, Jiska
1
Hsu, Liwu
1
Huang, Li
1
Hudson, Simon
1
Johnen, Marius
1
Ko, Eunhee Emily
1
Lackman, Andrew
1
Lawrence, Benjamin
1
Madden, Thomas Justin
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Nguyen, Hang T.
1
Pauwels, Koen
1
Rellilng, Marleen
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Roth, Martin S.
1
Sattler, Henrik
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Schnittka, Oliver
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
26
Journal of retailing and consumer services
20
The journal of product & brand management
19
International journal of internet marketing and advertising : IJIMA
16
Journal of promotion management : innovations in planning and applied research
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of marketing communications
14
Journal of advertising research
11
International journal of advertising : the quarterly review of marketing communications
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
The journal of brand management : an international journal
10
International journal of advertising : the review of marketing communications
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Asia Pacific journal of marketing and logistics
8
European journal of marketing : EJM
8
Journal of marketing
8
International journal of hospitality management
7
Journal of hospitality marketing & management
7
Psychology & marketing
7
International journal of electronic marketing and retailing : IJEMR
6
Journal of electronic commerce research : JECR
6
Cogent business & management
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of internet commerce
5
SpringerLink / Bücher
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of consumer studies
4
Journal of the Academy of Marketing Science
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Corporate reputation review
3
Electronic commerce research
3
European journal of marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information systems research : ISR
3
International journal of business competition and growth : IJBCG
3
International journal of technology marketing : IJTMkt
3
Journal of Islamic marketing
3
Journal of consumer marketing
3
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ECONIS (ZBW)
7
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
3
The differential impact of brand loyalty on traditional and online word of mouth : the moderating roles of self-brand connection and the desire to help the brand
Eelen, Jiska
;
Özturan, Peren
;
Verlegh, Peeter
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 872-891
Persistent link: https://www.econbiz.de/10011792408
Saved in:
4
The influence of social media interactions on consumer-brand relationships : a three-country study of brand perceptions and marketing behaviors
Hudson, Simon
;
Huang, Li
;
Roth, Martin S.
;
Madden, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10011490803
Saved in:
5
Each can help or hurt : negative and positive word of mouth in social network brand communities
Rellilng, Marleen
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 42-58
Persistent link: https://www.econbiz.de/10011490805
Saved in:
6
The role of social media and brand equity during a product recall crisis : a shareholder value perspective
Hsu, Liwu
;
Lawrence, Benjamin
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 59-76
Persistent link: https://www.econbiz.de/10011490811
Saved in:
7
Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
Pauwels, Koen
;
Aksehirli, Zeynep
;
Lackman, Andrew
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10011597014
Saved in:
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