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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Brand"
~subject:"Consumer behaviour"
~subject:"Internet"
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Brand
Consumer behaviour
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Internet marketing
52
Online-Marketing
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Advertising effects
18
Werbewirkung
18
Social Web
17
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3
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
196
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
125
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
87
Journal of marketing communications
75
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
International journal of advertising : the review of marketing communications
65
Journal of internet commerce
54
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
53
Journal of promotion management : innovations in planning and applied research
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
53
International journal of electronic marketing and retailing : IJEMR
52
International journal of hospitality management
51
The journal of product & brand management
50
Cogent business & management
41
Management science : journal of the Institute for Operations Research and the Management Sciences
41
Information systems research : ISR
40
Electronic commerce research
37
International journal of advertising : the quarterly review of marketing communications
32
International journal of technology marketing : IJTMkt
30
Journal of advertising research
30
Journal of management information systems : JMIS
30
Journal of marketing
30
Technological forecasting & social change : an international journal
30
Journal of promotion management : JPM
29
Marketing intelligence & planning
29
International journal of contemporary hospitality management
28
Journal of electronic commerce research : JECR
28
The journal of brand management : an international journal
28
Tourism management : research, policies, practice
28
Asia Pacific journal of marketing and logistics
27
International journal of consumer studies
27
Journal of hospitality marketing & management
26
Young consumers : insight and ideas for responsible marketers
26
International journal of e-business research : an official publication of the Information Resources Management Association
25
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
25
Journal of marketing research : JMR
25
Psychology & marketing
24
Journal of travel and tourism marketing
23
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ECONIS (ZBW)
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
Saved in:
3
Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
Saved in:
4
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
Saved in:
5
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
6
The risk of programmatic advertising : effects of website quality on advertising effectiveness
Shehu, Edlira
;
Abou Nabout, Nadia
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 663-677
Persistent link: https://www.econbiz.de/10012939494
Saved in:
7
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
8
Online display advertising for CPG brands : (when) does it work?
Ewijk, Bernadette J. van
;
Stubbe, Astrid
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10012591030
Saved in:
9
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
10
Do mobile banner ads increase sales? : yes, in the offline channel
Osinga, Ernst C.
;
Zevenbergen, Menno
;
Zuijlen, Mark W. …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 439-453
Persistent link: https://www.econbiz.de/10012134264
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