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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Brand"
~subject:"Consumer behaviour"
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Brand
Consumer behaviour
Konsumentenverhalten
109
Brand management
101
Markenführung
101
Beziehungsmarketing
74
Relationship marketing
74
Marketing management
69
Marketingmanagement
69
Brand image
66
Markenimage
66
Markenartikel
46
Innovation
34
Theory
25
Social Web
24
Social web
24
Theorie
24
Internet marketing
22
Online-Marketing
22
Advertising effects
20
New product development
20
Produktentwicklung
20
Werbewirkung
20
Customer satisfaction
19
Innovation management
19
Innovationsmanagement
19
Kundenzufriedenheit
19
USA
19
United States
19
Advertising
17
Marketing
17
International marketing
16
B-to-B-Marketing
14
Business-to-business marketing
14
Distribution channel
14
Internationales Marketing
14
Selling
14
Verkauf
14
Vertriebsweg
14
Werbung
14
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3
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Article
122
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Article in journal
122
Aufsatz in Zeitschrift
122
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English
122
Author
All
Gijsbrechts, Els
4
Neslin, Scott A.
4
Verhoef, Peter C.
4
Warlop, Luk
4
Pauwels, Koen
3
Steenkamp, Jan-Benedict E. M.
3
Bijmolt, Tammo H. A.
2
Bowman, Douglas
2
Clement, Michel
2
Dekimpe, Marnik G.
2
Deleersnyder, Barbara
2
Ewijk, Bernadette J. van
2
Fitzsimons, Gavan J.
2
Ilicic, Jasmina
2
Kamakura, Wagner A.
2
Keller, Kevin Lane
2
Konuş, Umut
2
Lalwani, Ashok K.
2
Landsman, Vardit
2
Luna, David
2
Melnyk, Valentyna
2
Mittal, Vikas
2
Nguyen, Hang T.
2
Sattler, Henrik
2
Sesé, F. Javier
2
Srivastava, Rajendra Krishan
2
Stremersch, Stefan
2
Wang, Yajin
2
Wieringa, Jaap E.
2
Yildirim, Gokhan
2
Özturan, Peren
2
Ailawadi, Kusum L.
1
Aksehirli, Zeynep
1
Alavi, Sascha
1
Althuizen, Niek
1
Anderl, Eva
1
Angle, Justin W.
1
Aroean, Lukman
1
Atakan, S. Sinem
1
Avery, Jill
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
897
Journal of retailing and consumer services
785
The journal of brand management : an international journal
383
The journal of product & brand management
334
International journal of hospitality management
315
Psychology & marketing
203
Asia Pacific journal of marketing and logistics
182
European journal of marketing : EJM
168
The journal of services marketing
159
SpringerLink / Bücher
158
Journal of the Academy of Marketing Science
157
Journal of business ethics : JOBE
155
Journal of marketing
147
Marketing intelligence & planning
146
Journal of marketing communications
145
Journal of travel and tourism marketing
144
Journal of strategic marketing
135
International journal of consumer studies
132
Journal of retailing
127
Journal of hospitality marketing & management
124
Cogent business & management
123
International journal of contemporary hospitality management
123
Industrial marketing management : the international journal for industrial and high-tech firms
121
Journal of marketing management : MM
117
Management science : journal of the Institute for Operations Research and the Management Sciences
117
International journal of retail & distribution management
105
The international review of retail, distribution and consumer research
104
Tourism management : research, policies, practice
102
Marketing letters : a journal of research in marketing
99
The journal of consumer marketing
98
The service industries journal
95
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
94
Journal of international consumer marketing
92
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
90
Journal of fashion marketing and management
85
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
84
Journal of promotion management : innovations in planning and applied research
84
Journal of marketing research : JMR
82
International journal of internet marketing and advertising : IJIMA
80
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ECONIS (ZBW)
122
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1
Navigating the Double-Edged Sword : executive hubris and its impact on customer acquisition and retention
Gu, Flora Fang
;
Leung, Fine F.
;
Wang, Danny T.
;
Tang, Yi
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 362-382
Persistent link: https://www.econbiz.de/10015057466
Saved in:
2
Customer success
management
, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
3
Consumer preferences and firm technology choice
Liu, Yi
;
Yildirim, Pinar
;
Zhang, Z. John
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10015057188
Saved in:
4
Standing out from the crowd : when and why color complexity in social media images increases user engagement
Kanuri, Vamsi K.
;
Hughes, Christian
;
Hodges, Brady T.
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 174-193
Persistent link: https://www.econbiz.de/10015057432
Saved in:
5
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
6
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
7
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
8
Timing customer reactivation initiatives
Holtrop, Niels
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 570-589
Persistent link: https://www.econbiz.de/10014383229
Saved in:
9
The smarter, the better?! : customer well-being, engagement, and perceptions in smart service systems
Henkens, Bieke
;
Verleye, Katrien
;
Larivière, Bart
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 425-447
Persistent link: https://www.econbiz.de/10012591054
Saved in:
10
Sharing information with AI (versus a human) impairs brand trust : the role of audience size inferences and sense of exploitation
Lefkeli, Deniz
;
Karataş, Mustafa
;
Gürhan-Canli, Zeynep
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 138-155
Persistent link: https://www.econbiz.de/10015057429
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