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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Brand"
~subject:"Innovationsakzeptanz"
~subject:"Studierende"
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Innovationsakzeptanz
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Consumer attitudes
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Verbrauchereinstellung
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Brand management
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Globalisierung
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Dalli, Daniele
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Grappi, Silvia
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Riefler, Petra
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Tu, Lingjiang
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Cogent business & management
9
International journal of business information systems : IJBIS
7
International entrepreneurship and management journal
5
Journal of retailing and consumer services
5
The international journal of management education
5
International journal of entrepreneurship and small business
4
International journal of technology marketing : IJTMkt
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Journal of education for business
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The international journal of bank marketing : IJBM
4
Applied economics
3
Asia Pacific journal of marketing and logistics
3
Entrepreneurial business and economics review : EBER
3
International journal of business innovation and research : IJBIR
3
International journal of electronic business : IJEB
3
International journal of electronic finance : IJEF
3
International journal of enterprise information systems : an official publication of the Information Resources Management Association
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Journal of business ethics : JOBE
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of enterprising culture
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Journal of teaching in international business
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Technological forecasting & social change : an international journal
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Administrative Sciences : open access journal
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Business and Economic Research : BER
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Cleaner and responsible consumption
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Economic research
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Entrepreneurship research journal : ERJ
2
European research studies
2
Human systems management : HSM
2
International Journal of Energy Economics and Policy : IJEEP
2
International journal of Indian culture and business management
2
International journal of business and globalisation : IJBG
2
International journal of business innovation and research
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of services technology and management : IJSTM
2
Journal for international business and entrepreneurship development
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Journal for international business and entrepreneurship development : JIBED
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A short 8-item scale for measuring consumers' local-global identity
Tu, Lingjiang
;
Khare, Adwait
;
Zhang, Yinlong
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 35-42
Persistent link: https://www.econbiz.de/10009552150
Saved in:
2
Why consumers do (not) like global brands : the role of globalization attitude, GCO and global brand origin
Riefler, Petra
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 25-34
Persistent link: https://www.econbiz.de/10009552153
Saved in:
3
Emotions that drive consumers away from brands : measuring negative emotions toward brands and their behavioral effects
Romani, Simona
;
Grappi, Silvia
;
Dalli, Daniele
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 55-67
Persistent link: https://www.econbiz.de/10009553456
Saved in:
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