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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Brand image"
~subject:"Deutschland"
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Brand image
Deutschland
Consumer behaviour
289
Konsumentenverhalten
289
Brand management
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Markenführung
59
Markenimage
49
Beziehungsmarketing
42
Relationship marketing
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Gijsbrechts, Els
2
Natter, Martin
2
Nguyen, Hang T.
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Pauwels, Koen
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Althuizen, Niek
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
365
The journal of product & brand management
243
Journal of retailing and consumer services
241
The journal of brand management : an international journal
212
SpringerLink / Bücher
138
Psychology & marketing
111
Asia Pacific journal of marketing and logistics
92
European journal of marketing : EJM
78
Journal of international consumer marketing
75
Journal of marketing communications
74
Gabler Edition Wissenschaft
68
The journal of consumer marketing
64
International journal of consumer studies
63
International journal of hospitality management
62
International marketing review
56
Journal of global marketing
53
Marketing intelligence & planning
53
Marketing letters : a journal of research in marketing
49
Europäische Hochschulschriften / 5
48
Cogent business & management
46
Journal of fashion marketing and management
46
Journal of marketing
45
Journal of strategic marketing
45
Journal of promotion management : innovations in planning and applied research
43
International journal of internet marketing and advertising : IJIMA
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
Journal of travel and tourism marketing
40
Research
40
Journal of promotion management : JPM
38
Journal of the Academy of Marketing Science
38
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Journal of marketing management : MM
36
Schriftenreihe Studien zum Konsumentenverhalten
36
International journal of advertising : the review of marketing communications
35
Marketing : ZFP ; journal of research and management
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Springer eBook Collection / Business and Economics
34
International journal of advertising : the quarterly review of marketing communications
33
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ECONIS (ZBW)
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11
If all their products seem the same, all the parts within a product seem the same too : how brand homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Saved in:
12
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
13
Blending package shape with the gender dimension of brand image : how and why?
Pang, Jun
;
Ding, Ying
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 216-231
Persistent link: https://www.econbiz.de/10012506526
Saved in:
14
Online display advertising for CPG brands : (when) does it work?
Ewijk, Bernadette J. van
;
Stubbe, Astrid
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10012591030
Saved in:
15
The effectiveness of brand placements : a meta-analytic synthesis
Babin, Barry J.
;
Herrmann, Jean-Luc
;
Kacha, Mathieu
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 1017-1033
Persistent link: https://www.econbiz.de/10013191819
Saved in:
16
Political ideology and brand attachment
Chan, Eugene Y.
;
Ilicic, Jasmina
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 630-646
Persistent link: https://www.econbiz.de/10012152470
Saved in:
17
Seeing brands as humans : development and validation of a brand anthropomorphism scale
Golossenko, Artyom
;
Pillai, Kishore Gopalakrishna
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 737-755
Persistent link: https://www.econbiz.de/10012494713
Saved in:
18
Dynamics and peer effects of brand revenue in college sports
Liu, Zhuping
;
Duan, Jason A.
;
Mahajan, Vijay
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 756-771
Persistent link: https://www.econbiz.de/10012494714
Saved in:
19
Brand activism : does courting controversy help or hurt a brand?
Mukherjee, Sourjo
;
Althuizen, Niek
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 772-788
Persistent link: https://www.econbiz.de/10012494715
Saved in:
20
Too much of a good thing? : consumer response to strategic changes in brand image
Gaustad, Tarje
;
Samuelsen, Bendik M.
;
Warlop, Luk
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 264-280
Persistent link: https://www.econbiz.de/10012063328
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