//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Brand management"
~subject:"Co-creation"
~subject:"Innovation diffusion"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Simultaneous engineering"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Co-creation
Innovation diffusion
New product development
36
Produktentwicklung
36
Innovation
18
Consumer behaviour
10
Innovation management
10
Innovationsmanagement
10
Konsumentenverhalten
10
Innovationsdiffusion
9
Markenführung
5
Product design
5
Produktgestaltung
5
Theorie
5
Theory
5
Customer integration
4
Kundenintegration
4
Marketing management
4
Marketingmanagement
4
New products
4
Preismanagement
4
Pricing strategy
4
Social Web
4
Social web
4
Viral marketing
4
Virales Marketing
4
Beziehungsmarketing
3
Erfolgsfaktor
3
Internet marketing
3
Online-Marketing
3
Product quality
3
Produktqualität
3
Relationship marketing
3
Success factor
3
Advertising
2
Business network
2
Competition
2
Dauerhafte Konsumgüter
2
Diffusion of innovations
2
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
16
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Language
All
English
16
Author
All
Steenkamp, Jan-Benedict E. M.
2
Arts, Joep W. C.
1
Atakan, S. Sinem
1
Avagyan, Vardan
1
Bagozzi, Richard P.
1
Chandrasekaran, Deepa
1
Chattopadhyay, Amitava
1
Chaudhuri, Malika
1
Cohen-Vernik, Dinah
1
Croux, Christophe
1
Dekimpe, Marnik G.
1
Deleersnyder, Barbara
1
Deng, Qian
1
Esteban-Bravo, Mercedes
1
Ewijk, Bernadette J. van
1
Foucart, Renaud
1
Frambach, Rudolf T.
1
Fruchter, Gila E.
1
Gijsbrechts, Els
1
Goldenberg, Jacob
1
Hariharan, Vijay Ganesh
1
Krishnan, Trichy V.
1
Kwon, Changhyun
1
Lamey, Lien
1
Lemmens, Aurélie
1
Messinger, Paul R.
1
Moldovan, Sarit
1
Mukherjee, Prithwiraj
1
Nguyen, Hang T.
1
Nishikawa, Hidehiko
1
Ogawa, Susumu
1
Pazgal, Amit I.
1
Schreier, Martin
1
Seetharaman, Seethu
1
Stremersch, Stefan
1
Syam, Niladri B.
1
Talukdar, Debabrata
1
Tellis, Gerard J.
1
Vakratsas, Demetrios
1
Van Den Bulte, Christophe
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
27
Research policy : policy, management and economic studies of science, technology and innovation
15
The journal of product innovation management : an international publication of the Product Development & Management Association
11
Springer Proceedings in Business and Economics
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Journal of marketing
8
Technological forecasting & social change : an international journal
8
Journal of the Academy of Marketing Science
7
SpringerLink / Bücher
7
International journal of innovation management
6
International journal of production economics
6
International journal of technology marketing : IJTMkt
6
European journal of operational research : EJOR
5
Innovation: organization & management : IOM
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Technovation : the international journal of technological innovation, entrepreneurship and technology management
5
The journal of product & brand management
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of product development : IJPD
4
International journal of production research
4
Journal of engineering and technology management : JET-M
4
The journal of brand management : an international journal
4
Advances in international marketing
3
Australasian marketing journal
3
ERIM report series research in management
3
Gaining momentum : managing the diffusion of innovations
3
IEEE transactions on engineering management : EM
3
International journal of innovation and technology management
3
Journal of retailing and consumer services
3
Journal of strategic marketing
3
Marketing letters : a journal of research in marketing
3
Operations research
3
Production and operations management : an international journal of the Production and Operations Management Society
3
Review of managerial science : RMS
3
Springer eBook Collection
3
Applied economics letters
2
Asia Pacific journal of marketing and logistics
2
Business horizons
2
Comparative economic research : Central and Eastern Europe
2
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Dimensions of brand-extension fit
Deng, Qian
;
Messinger, Paul R.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 764-787
Persistent link: https://www.econbiz.de/10013399607
Saved in:
2
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
3
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
4
Competing with co-created products
Cohen-Vernik, Dinah
;
Pazgal, Amit I.
;
Syam, Niladri B.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 63-82
Persistent link: https://www.econbiz.de/10012016491
Saved in:
5
Innovations and technological comebacks
Foucart, Renaud
;
Wan, Cheng
;
Wang, Shidong
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011816951
Saved in:
6
New product success in the consumer packaged goods industry : a shopper marketing approach
Lamey, Lien
;
Deleersnyder, Barbara
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 432-452
Persistent link: https://www.econbiz.de/10011943234
Saved in:
7
Riding successive product diffusion waves. Building a tsunami via upgrade-rebate programs
Avagyan, Vardan
;
Esteban-Bravo, Mercedes
;
Vidal-Sanz, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 780-796
Persistent link: https://www.econbiz.de/10011634062
Saved in:
8
Optimal targeting of advertisement for new products with multiple consumer segments
Hariharan, Vijay Ganesh
;
Talukdar, Debabrata
;
Kwon, …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 263-271
Persistent link: https://www.econbiz.de/10011398535
Saved in:
9
Consumer participation in the design and realization stages of production : how self-production shapes consumer evaluations and relationships to products
Atakan, S. Sinem
;
Bagozzi, Richard P.
;
Yoon, Carolyn
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 395-408
Persistent link: https://www.econbiz.de/10011280168
Saved in:
10
How chilling are network externalities? : the role of network structure
Mukherjee, Prithwiraj
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 452-456
Persistent link: https://www.econbiz.de/10011281398
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->